Version 2.0 | Last modified: April 8, 2020
1. Information Collection
We may collect personal information through our web sites. We gather various types of personal information from our users, as explained in more detail below, and we use this personal information internally in connection with our products and services, including to personalize, provide, and improve our products and services, to allow you to set up a user account and profile, to contact you and allow other users to contact you, to fulfill your requests for certain products and services, and to analyze how you use the products and services.
BlackHorse Solutions web sites collect personal information at several points, including but not limited to processes associated with e-commerce, product registration, account creation and e-mail opt-in. Visitors may voluntarily provide (and we will collect) information including but not limited to: name, company name, email address, billing and shipping information, product purchase information, and product registration information.
If you do not wish BlackHorse Solutions to use your personal information as described in this section, please follow the procedure in Part III (Access to Your Information) below.
The website is not directed to, and we do not knowingly collect personal information from, anyone under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files as soon as reasonably practicable. We encourage parents with concerns to contact us.
2. Information Usage
The information collected by us is used to understand how customers are using our products and services in order to make them better. We may use this data to revise the products and services based on your usage patterns, either individually or as part of the aggregated usage patterns of our other users. We may also use it to improve the products and services – for example, this data can tell us how often users use a particular feature of the products and services, and we can use that knowledge to improve the products and services for as many users as possible.
Anonymous, aggregated data is analyzed on a regular basis to understand product use and quality, feature popularity, quality, and to assist in the design of future products and services. Personal information is used to fulfill orders, provide customer support, and for marketing purposes such as email announcements of new products or offers. We provide an option for you to choose not to receive marketing communications and you may always contact us at email@example.com to opt-out of marketing communications (however, we reserve the right to use your contact information if we consider it necessary to send you crucial information about the product or services you have purchased from us).
We may also share information with companies integral to the use of the product or service. In those cases, the use of that information is subject to the privacy policies of the receiving party. We may use third parties (including contractors and service providers) to help with certain aspects of our operations, which may require disclosure of your personal information to them. For example, we may use a third party to communicate with you (via telephone, email, or letter) about our products or services, to send information to you, to process and collect payment via your credit card (if applicable), and to perform other work that we may need to outsource. We require these contractors and third parties to use your personal information only as necessary to perform the services they are asked to perform.
We offer links to other web sites. Please note: those other web sites may observe privacy standards different from ours and the collection and use of your personal information will be governed by the privacy policies on those other sites. We do not control third party websites or online services, and we are not responsible for their actions.
Our web sites may offer a space for postings and submissions. Please be advised that any information posted in these venues will be publicly available.
3. Access to Your Information
If you wish to correct or delete of any of your personal information held by us or a change in the way we use your information, please contact us at firstname.lastname@example.org. We will use commercially reasonable efforts to fulfill your request in a timely manner, but not more than 30 days.
4. Data Storage and Security
Your privacy is very important to us. Due to factors beyond our control, however, we cannot fully ensure that your personal information will not be disclosed to third parties other than those mentioned above. For example, we may be legally required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications.
BlackHorse Solutions’ hosted service offerings may store electronic data, text, queries and other information provided by its customers, some of which may be personal information. We do not own or control any of the information we process on behalf of our customers. We receive information transferred from our customers merely as a data processor, and typically do not collect, access, transfer or use any of this information ourselves. At the direction of our customers, we may perform query operations or transfer data to third parties for hosting purposes or integration with third party software products or services. Any access to or use of personal information by us is incidental to performing our contractual obligations to our customers as a data processor. We rely on our customers to ensure that personal information is relevant for the purposes for which it is used, reliable for its intended use, accurate, complete and current, and is collected, accessed, transferred and used in a manner that does not infringe the rights or privacy of any individual and does not violate any applicable law, regulation or directive.
6. Notice to European Users
Controller, Representative, and Data Protection Officer
BlackHorse Solutions has appointed a Data Protection Officer whom you can contact at email@example.com.
Legal bases for processing
The legal bases for our processing of your personal information are described in the table below.
We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal information. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law).
Processing is necessary to comply with our legal obligations.
Where we rely on your consent, you have the right to withdraw it at any time in the manner indicated when we requested the consent or by contacting us.
Use for new purposes
We will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) in which case we may use this information indefinitely without further notice to you.
European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
- Access. Provide you with information about our processing of your personal information and give you access to your personal information.
- Correct. Update or correct inaccuracies in your personal information.
- Delete. Delete your personal information.
- Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
- Restrict. Restrict the processing of your personal information.
- Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information.
You can submit these requests by email as described above. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
Cross-border data transfer
If we transfer your personal information from Europe to a country outside of it and are required to apply additional safeguards to that personal information under European data protection laws, we will do so:
- Pursuant to standard contractual clauses, EU-US Privacy Shield (or Swiss-US Privacy Shield, as applicable), or Binding Corporate Rules;
- Pursuant to the consent of the relevant individual; or
- As otherwise permitted by applicable European requirements.
7. Contact Information